I am Professor of Marketing and Consumer Insight at Ulster University Business School, Ulster University. I was awarded my Professorship in 2017 by Queen's University Belfast, a member of the UK Russell Group of Universities. At Queen's Business School I was Director of Research and member of the senior management team for three years. Currently I am Chair of the Ulster University Business School Research Ethics Committee. My sustained teaching and pedagogic contributions has been recognised by the award of Senior Fellowship of the Higher Education Academy (SFHEA).
Research is interested in the digitalisation of marketing and business. Significant contributions have been made to marketing literature on: branding; small business and consumer insight; strategy; B2B. My research is published in world class outlets, such as the Harvard Business Review and Financial Times top 50 Journal, Research Policy. I have published extensively in the European Journal of Marketing (3x), Industrial Marketing Management (3x), International Small Business Journal (5x), Marketing Theory, Journal of Business Research, Journal of Marketing Management, Journal of Strategic Marketing (3x), Journal of Small Business Management, Environment and Planning A, R&D Management, Information Technology and People, Marketing Intelligence and Planning (3x) among others.
Research has attracted over £2 million pounds of external funding. This involves close engagement with businesses and policy makers. For example, for over ten years I have worked closely with dunnhumby and Tesco, through a novel contractual arrangement providing Tesco Clubcard consumer insights to small business suppliers of Tesco UK. Involving five externally funded PhDs and research associates through several projects this research has and is significantly extending our understanding of how big data market intelligence can transform small business marketing and NPD. I also led a two-year partnership with Danske Bank UK senior management to optimally integrate big data analytics within precise targeting of consumer groups.
My goal is to connect my research with teaching, business and policy engagement and international academic networks. I am keen to engage with other marketing academics researching digital technologies impact on marketing.
