Projects

Extensive funded research projects of more than one million pounds Stirling over a sustained time period

1) 2023-ongoing: Principal Investigator Market Intelligence Lab development

Source: Department of Business, Energy and Industrial Strategy and Department of the Economy

Amount: £275,035

Overview: Development of Market Intelligence Lab for high impact research with SMEs providing powerful sources of market intelligence and researching impact on marketing strategy and innovation processes.

2) 2021-2022: Principle Investigator One year research project collaborating with University of East Anglia and dhuuhumby UK

Source: Invest NI and Department of the Economy

Amount: £67,811

Overview: One year project to provide Tesco Clubcard data to small food producers in NI, studying its impact on their marketing caapability development.

3) 2017- 2019: Lead Academic Two year Knowledge Transfer Partnership with Danske Bank
Source: Technology Strategy Board
Amount: £144,509

Overview: Two year partnership between Queen's Management School and Danske Bank UK - focused on big data and analytics of Danske bank customers. The goal is to improve customer and commercial outputs using predictive analytics to develop target customer groups for a multi-channel banking offering.

4) 2016-2019: Principal Investigator Three year research project in collaboration with University of East Anglia (Norwich Business School) and dunnhumby UK (Tesco Clubcard)

Source: Invest Northern Ireland and Department of Agriculture, Environment and Rural Affairs
Amount: £296,336 
Overview: The  project involves longitudinal research of SME food businesses to study the influence of market information resource (Tesco Clubcard big data focus) on their capabilities, learning and NPD. Key partnerships at Director level with Tesco NI, Northern Ireland Food and Drink Association, Ulster Farmers Union and Dunnhumby UK. Also working with closely with Norwich Business School at University of East Anglia.

5) 2008-2011: Co-Investigator Three year research project in collaboration with University of Kent (Kent Business School) and dunnhumby UK (Tesco Clubcard)

Source: Department of Agriculture and Rural Development

Amount: £116 663 
Overview: The dunnhumby project involved engagement with small food businesses in disseminating and interpreting Tesco Clubcard (big data) market intelligence through workshops and customized reports. It also investigated the relationship between the digital market intelligence and small business market orientation.

6) Project - 2012: Principal Investigator Dissemination of project of research findings coming from the dunnhumby project.

Source: University of Ulster Research Impact Awards

Amount: £6000 

Overview: Dissemination of research findings from the dunnhumby project to industry stakeholders from the food sector and policy makers. Electronic dissemination through website and social media with an industry workshop

7) 2008-2009: Principal Investigator US Research Network Development.

Source: Higher Education Innovation Fund (HEIF); Invest Northern Ireland (UK Regional Development Agency)
Amount: £8739  
Overview: Research network development with researchers from Babson College, USA focused on research into market, entrepreneurship and learning orientation relationships and e-commerce (Babson College is number 1 Academic institution for Entrepreneurship in US and a leading US Business School).

8) 2007-2009: Lead Academic Two year Knowledge Transfer Partnership with CM Machinery

Source: Technology Strategy Board

Amount: £99,744

Overview: Two year project focused upon developing a marketing strategy for a small engineering firm with fifteen employees - CM Machinery. The project involved the introduction of a CRM system, new website and search engine optimization. Several research papers were developed from the project.

8) 2009-2011: Lead Academic Two year Knowledge Transfer Partnership with Woodlock Joinery

Source: Technology Strategy Board

Amount: £99,744 - Lead Academic

Overview: Two year project focused upon introducing a marketing strategy into a medium sized joinery firm with eighty employees - Woodlock Joinery. The project involved integration of marketing with the supply chain and electronic marketing application development.