Journal Articles
1) Simmons, G. and Durkin, M. Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory, Marketing Theory, In Print.
2) Boyle, P., Bond, R., Carracedo, J.M., Simmons, G., Mulvenna, M. and Hollywood, L. (2022), The impact of the COVID-19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data, Journal of Consumer Behaviour, Vol. 21, No. 2, pp. 259-271.
4) Didonet, S., Fearne, A. and Simmons, G. (2020), Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance, International Small Business Journal, Vol. 38, No. 2, pp. 90-110.
5) Simmons, G., Esteban, J., Truong, Y. and Palmer, M. (2018), Uncovering the link between governance as an innovation process and socio-economic regime transition in cities, Research Policy, Vol. 47, No. 2, pp. 241-251.
6) Schwob, A., De Kervenoel, R., Palmer, M. and Simmons, G. (2017), Smartphone chronic gaming consumption and positive coping practice, Information Technology & People, Vol. 30, No. 2, pp. 503-519.
7) Truong, Y., Klink, R., Simmons, G., Grinstein, A. and Palmer, M. (2017), Branding strategies for high technology products: The effect of consumer and product innovativeness, Journal of Business Research, Vol. 70, pp. 85-91.
8) Didonet, S., Simmons, G., Diaz-Villavicencio, G. and Palmer, M. (2016), Market orientation's boundary-spanning role to support innovation in SMEs, Journal of Small Business Management, Vol. 54, No. S1, pp. 216-233.
9) Miller, C., Thomas, B. and Simmons, G. (2015), An examination of regional policy implications pertaining to SME E-Business adoption in South-East Wales, Strategic Change, Vol. 24, No. 5, pp. 429-466.
10) Palmer, M., Simmons, G., Robinson, P.K. and Fearne, A. (2015), Institutional maintenance work to preserve power in business exchanges: Insights from industrial supplier workshops, Industrial Marketing Management, Vol. 48, (July), pp. 214-225.
11) Donnelly, C., Simmons, G., Armstrong, G. and Fearne, A. (2015), Digital loyalty card 'Big Data' and small business marketing: Formal versus informal or complementary?, International Small Business Journal, Vol. 33, No. 4, pp. 422-442.
12) Jones, P., Simmons, G., Packham, G. Benyon-Davies, P. and Pickernell, D. (2014), An exploration of the attitudes and strategic responses of sole proprietor micro-enterprises in adopting ICT, International Small Business Journal, Vol. 32, No. 3, pp. 285-306.
13) Dmitriev, V., Simmons, G., Truong, Y. Palmer, M. and Schneckenberg, D. (2014), An exploration of business model development in the commercialization of technology innovations, R&D Management, Vol. 44, No. 3, pp. 306-321.
14) Palmer, M., Simmons, G. and Mason, K. (2014), Web-based social movements contesting marketing strategy: The mobilization of multiple actors and rhetorical strategies, Journal of Marketing Management, Vol. 30, Nos 3-4, pp. 409-431.
15) Simmons, G., Palmer, M. and Truong, Y (2013), Inscribing value on business model innovations: Insights from industrial projects commercializing digital innovations, Industrial Marketing Management, Vol. 42, No. 5, pp. 744-754.
16) Donnelly, C. and Simmons, G. (2013), Is there hope for small firms, the have-nots in the world of Big Data, Harvard Business Review, Insight Centre: From Data to Action
17) Donnelly, C. and Simmons, G. (2013, Small businesses need Big Data, too, Harvard Business Review, Insight Centre: From Data to Action
18) Palmer, M., Simmons, G. and Hall, M. (2013), Textbook (non-) adoption motives, legitimizing strategies and academic field configuration, Studies in Higher Education, Vol. 38, No. 4, pp. 485-505.
19) Didonet, S., Simmons, G., Díaz-Villavicencio, G., and Palmer, M. (2012), The relationship between small business market orientation and environmental uncertainty, Marketing Intelligence and Planning, Vol. 30, No. 7, pp. 757-779.
20) Donnelly, C., Simmons, G., Armstrong, G. and Fearne, A. (2012), Marketing planning and digital customer loyalty data in small business, Marketing Intelligence and Planning, Vol. 20, No. 5, pp. 515-534.
21) Truong, Y., Simmons, G. and Palmer, M. (2012), Reciprocal value propositions in practice: Constraints in digital markets, Industrial Marketing Management, Vol. 41, No. 1, pp. 197-206
22) Palmer, M. and Simmons, G. (2011), On becoming a mediatizing don and claiming the new spatial boundaries of academia, Environment and Planning A, Vol. 43, No. 3, pp. 507-514
23) Simmons, G., Armstrong, G.A., Durkin, M.G. (2011), An exploration of small business Website optimization: Enablers, influencers and an assessment approach, International Small Business Journal, Vol. 29, No. 5, pp. 534-561
24) Thomas, B.C., Simmons, G. and Miller, C.J. (2011), Innovation and pet food SMEs in the United Kingdom, Journal of Food Products Marketing, Vol. 17, No. 1, pp. 46-64.
25) Simmons G., Thomas, B. and Truong, Y. (2010), Managing i-branding to create brand equity, European Journal of Marketing, Vol. 44, No. 9/10, pp. 1260-1285
26) Palmer, M. and Simmons, G. (2010), Strategists’ reactions and resistance towards forces of inclusion: Soothing the anxiety of marketing (non-) influence, Journal of Strategic Marketing, Vol. 18, No. 4, pp. 317-336
27) Truong, Y. and Simmons, G. (2010), Perceived intrusiveness in digital advertising: strategic marketing implications, Journal of Strategic Marketing, Vol. 18, No. 3, pp. 239-256
28) Palmer, M., Simmons, G. and De Kervenoael, R. (2010), Brilliant mistake! Essays on incidents of management mistakes and mea culpa, International Journal of Retail & Distribution Management, Vol. 38, No. 4, pp. 234-257
29) Simmons, G., Thomas, B. and Packham, G. (2009), Opportunity and innovation: Synergy within an entrepreneurial approach to marketing, International Journal of Entrepreneurship and Innovation, Vol. 10, No. 1, pp. 63-72
30) Simmons, G. (2008), Marketing to postmodern consumers: introducing the Internet chameleon, European Journal of Marketing, Vol. 42, No. 3/4, pp. 299-310
31) Simmons, G., Armstrong, G.A., Durkin, M.G. (2008), A conceptualization of the determinants of small business Website adoption: Setting the research agenda, International Small Business Journal, Vol. 26, No. 3, pp. 351-389
32) Truong, Y., Simmons, G., McColl, R, and Kitchen, P. (2008), Status and conspicuousness –are they related?: Strategic marketing implications for luxury brands, Journal of Strategic Marketing, Vol. 16, No. 1, pp. 189-203
33) Simmons, G., Durkin, M.G., McGowan, P. and Armstrong, G.A. (2007), Determinants of Internet adoption by SME agri-food companies, Journal of Small Business and Enterprise Development, Vol. 14, No. 4, pp. 620-640
34) Simmons, G. (2007),i-branding: Developing the Internet as a branding tool, Marketing Intelligence and Planning, Vol. 25, No. 6/7, pp. 544-562
35) Gilmore, A. and Simmons, G. (2007), Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change, Strategic Change, Vol. 16, No. 5, pp. 191-200
41) Thomas, B.C., Miller, C.J., Packham, G. and Simmons, G. (2008) “The role of Web sites and E-Commerce in the Development of Global Start-ups” in Lee, I. (eds), Electronic Business: Concepts, Methodologies, Tools and Applications, pp. 1002-1022, IGI Global, Hershey, PA. ISBN 978-1-60566-056-1 DOI: 10.4018/978-1-60566-056-1
32) Truong, Y., Simmons, G., McColl, R, and Kitchen, P. (2008), Status and conspicuousness –are they related?: Strategic marketing implications for luxury brands, Journal of Strategic Marketing, Vol. 16, No. 1, pp. 189-203
33) Simmons, G., Durkin, M.G., McGowan, P. and Armstrong, G.A. (2007), Determinants of Internet adoption by SME agri-food companies, Journal of Small Business and Enterprise Development, Vol. 14, No. 4, pp. 620-640
34) Simmons, G. (2007),i-branding: Developing the Internet as a branding tool, Marketing Intelligence and Planning, Vol. 25, No. 6/7, pp. 544-562
35) Gilmore, A. and Simmons, G. (2007), Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change, Strategic Change, Vol. 16, No. 5, pp. 191-200
Academic Journal Special Issue Guest Editor
36) E-Commerce Optimization and Small Business in the Global Marketplace (with Brychan Thomas), Special Issue: International Journal of E-Adoption, Vol. 1, No. 4 (2009)
36) E-Commerce Optimization and Small Business in the Global Marketplace (with Brychan Thomas), Special Issue: International Journal of E-Adoption, Vol. 1, No. 4 (2009)
Book
37) Thomas, B.C. and Simmons, G. (2009), E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, Business Science Reference: IGI Global, Hershey, PA. DOI: 10.4018/978-1-60566-998-4
37) Thomas, B.C. and Simmons, G. (2009), E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, Business Science Reference: IGI Global, Hershey, PA. DOI: 10.4018/978-1-60566-998-4
Book Chapters
38) Thomas, B.C., Simmons, G., Packham, G. and Miller, C.J. (2010) "E-Commerce and small and medium-sized enterprises in S.E. Wales" in Thomas, B.C. and Simmons, G. (eds), E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, pp. 86-98, IGI Global, Hershey, P.A., DOI: 10.4018/978-1-60566-998-4
38) Thomas, B.C., Simmons, G., Packham, G. and Miller, C.J. (2010) "E-Commerce and small and medium-sized enterprises in S.E. Wales" in Thomas, B.C. and Simmons, G. (eds), E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, pp. 86-98, IGI Global, Hershey, P.A., DOI: 10.4018/978-1-60566-998-4
39) McCarthy, S., Thomas, B.C. and Simmons, G. (2010) "E-Fulfilment and offshore centres: Economic policy implications for small business" in Thomas, B.C. and Simmons, G. (eds), E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization, pp. 275-288, IGI Global, Hershey, P.A., ISBN 978-1-60566-998-4 DOI: 10.4018/978-1-60566-998-4
40) Thomas, B.C., Miller, C.J., Packham, G. and Simmons, G. (2008) "The role of Web sites and E-Commerce in the Development of Global Start-ups" in Zhao, F. (eds), Handbook of Research on Information Technology Entrepreneurship and Innovation, pp. 101-121, IGI Global, Hershey, P.A., ISBN 1-59904-901-5 DOI: 10.4018/978-1-59904-901-1
41) Thomas, B.C., Miller, C.J., Packham, G. and Simmons, G. (2008) “The role of Web sites and E-Commerce in the Development of Global Start-ups” in Lee, I. (eds), Electronic Business: Concepts, Methodologies, Tools and Applications, pp. 1002-1022, IGI Global, Hershey, PA. ISBN 978-1-60566-056-1 DOI: 10.4018/978-1-60566-056-1
Book Foreword by Professor Simmons
42) Thomas, B.C., Miller, C.J., Murphy, L. (2011) Innovation and Small Business - Volume 2, Ventus Publishing (under the BookBoon imprint), Copenhagen. ISBN: 978-87-7681-733-6
Conference Papers
43) Carson, G., Donnelly, C. and Simmons, G. (2019), The effect of Big Data on small firm marketing capabilities, Academy of Marketing Science Conference, Vancouver, Canada.
44) Carson, G., Donnelly, C. and Simmons, G. (2018), Marketing capability development: A study of market information implementation in small firms from the Northern Irish agri-food industry, Irish Academy of Management Conference, Cork University Business School, UCC, Best Student Paper in Conference Award.
45) Carson, G., Donnelly, C. and Simmons, G. (2018), The brace small agri-food firm: A case study approach to marketing capability development and integration of marketing information in small agri-food firms, Academy of Marketing Conference, University of Stirling, Scotland.
46) Simmons, G. (2017), Development of a research model to analyse the importance of NPD capability and sales capability to mangage innovation and improve innovation outcomes in SMEs, Irish Academy of Management Conference, Queen's University Belfast.
47) Simmons, G. (2017), Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective, Irish Academy of Management Conference, Queen's University, Belfast
48) Palmer, M., Truong, Y., Simmons, G. and Esteban, J. (2017), Selling innovation projects: Rhetorical layering work and imbrication of institutional logics in city reform, ALCOR (Alternative Consumption Research) Conference: Bringing Institutional Theory to Marketing, Paris, France.
49) Miller, C, Thomas, B. and Simmons, G. (2014), An examination of policy implications pertaining to SME E-business adoption in South East Wales, Emerging Themes in Business Research Conference, City Campus, Newport, University of South Wales. Best Paper in Conference Award
50) Lamont, J., Hutchinson, K., Bolan, P. and Simmons, G. (2013), Resistance is futile: Institutional pressures and reconciliation in new technology adoption, British Academy of Management Conference, University of Liverpool. Best Paper - Organizational Transformation, Change and Development Track
53) Donnelly, C., Simmons, G., Armstrong, G., and Fearne, A. (2012), An investigation of the relationship between retailer loyalty card data and small business marketing, International Federation of Scholarly Associations of Management Conference,University of Limerick, Ireland.
54) Donnelly, C., Fearne, A. Simmons, G. and Armstrong, G. (2011), SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA
55) Falls, D., Simmons, G., Dunn, A. and Palmer, M. (2011), Brand governance in social networking site communities, 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.
56) Donnelly, C., Simmons, G., Armstrong, G.A. and Fearne, A. (2010), SME market orientation: The effect of supermarket loyalty card data, 33nd Institute for Small Business and Entrepreneurship Conference, London
57) Donnelly, C., Fearne, A., Simmons, G. and Armstrong, G.A. (2010), Market orientation of SME's relationship with supermarket loyalty card data, The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. EIRASS 2010 Conference Highly Commended Award
58) Palmer, M. Simmons, G. Quinn, B. (2009), Go On (Tesco PLC) Innovate and dominate global markets: What’s stopping-resisting you? Double movement innovation, Invited presentation at the British Academy of Management Conference, University of Brighton.
59) Jones, P., Packham, G., Beyon-Davies, P. and Simmons, G. (2009), Attitudes to ICT adoption in Micro SMEs: an owner/manager perspective, 32nd Institute for Small Business and Entrepreneurship Conference, Novas Center, Liverpool, UK, 3-6th November
60) Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U., Yawson, D. Armstrong, G. and Simmons, G. (2009), Use of supermarket panel data amongst small and medium sized business in the food industry, Academy of Marketing Conference, Leeds Metropolitan University, Leeds.
61) Donnelly, C., Fearne, A., Armstrong, G., and Simmons, G. (2009), An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland, 18th Summer Academy of European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France.
62) Simmons, G. (2009), Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential, European Institute for Advanced Studies in Management Conference, Bocconi University, Milan, Italy.
63) Simmons, G., Armstrong, G.A., Fearne, A. and Robinson, R. (2008), Utilisation of customer insight by SME food businesses, 31st Institute of Small Business and Entrepreneurship Conference, Europa Hotel, Belfast
64) Simmons, G.J., Armstrong, G.A., Durkin, M.G. and McGowan, P. (2005), An exploration of the key strategic factors relevant to the adoption of internet marketing by SME food companies: A study of Northern Ireland SME food companies, Academy of Marketing Conference, Dublin Institute of Technology, Dublin.
42) Thomas, B.C., Miller, C.J., Murphy, L. (2011) Innovation and Small Business - Volume 2, Ventus Publishing (under the BookBoon imprint), Copenhagen. ISBN: 978-87-7681-733-6
Conference Papers
43) Carson, G., Donnelly, C. and Simmons, G. (2019), The effect of Big Data on small firm marketing capabilities, Academy of Marketing Science Conference, Vancouver, Canada.
44) Carson, G., Donnelly, C. and Simmons, G. (2018), Marketing capability development: A study of market information implementation in small firms from the Northern Irish agri-food industry, Irish Academy of Management Conference, Cork University Business School, UCC, Best Student Paper in Conference Award.
45) Carson, G., Donnelly, C. and Simmons, G. (2018), The brace small agri-food firm: A case study approach to marketing capability development and integration of marketing information in small agri-food firms, Academy of Marketing Conference, University of Stirling, Scotland.
46) Simmons, G. (2017), Development of a research model to analyse the importance of NPD capability and sales capability to mangage innovation and improve innovation outcomes in SMEs, Irish Academy of Management Conference, Queen's University Belfast.
47) Simmons, G. (2017), Conceptualising marketer personality traits integral to netnography skills: Forming a 'Celtic' cultural perspective, Irish Academy of Management Conference, Queen's University, Belfast
48) Palmer, M., Truong, Y., Simmons, G. and Esteban, J. (2017), Selling innovation projects: Rhetorical layering work and imbrication of institutional logics in city reform, ALCOR (Alternative Consumption Research) Conference: Bringing Institutional Theory to Marketing, Paris, France.
49) Miller, C, Thomas, B. and Simmons, G. (2014), An examination of policy implications pertaining to SME E-business adoption in South East Wales, Emerging Themes in Business Research Conference, City Campus, Newport, University of South Wales. Best Paper in Conference Award
50) Lamont, J., Hutchinson, K., Bolan, P. and Simmons, G. (2013), Resistance is futile: Institutional pressures and reconciliation in new technology adoption, British Academy of Management Conference, University of Liverpool. Best Paper - Organizational Transformation, Change and Development Track
51) Dmitriev, V., Simmons, G., Truong, Y., Palmer, M. and Schneckenberg, D. (2013), Generating ideas and organizing in business model development during the commercialization of technological innovations, European Academy of Management Conference, Istanbul.
52) Donnelly, C., Simmons, G., Armstrong, G., and Fearne, A. (2012), The role of action research in the study of retailer loyalty card data and small business marketing, Irish Academy of Management Conference, National University of Ireland, Maynooth. Best Paper - Research Methodology Track
53) Donnelly, C., Simmons, G., Armstrong, G., and Fearne, A. (2012), An investigation of the relationship between retailer loyalty card data and small business marketing, International Federation of Scholarly Associations of Management Conference,University of Limerick, Ireland.
54) Donnelly, C., Fearne, A. Simmons, G. and Armstrong, G. (2011), SME marketing and supermarket loyalty card data: Case studies perspective, The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, San Diego, USA
55) Falls, D., Simmons, G., Dunn, A. and Palmer, M. (2011), Brand governance in social networking site communities, 7th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, Said Business School, University of Oxford, UK.
56) Donnelly, C., Simmons, G., Armstrong, G.A. and Fearne, A. (2010), SME market orientation: The effect of supermarket loyalty card data, 33nd Institute for Small Business and Entrepreneurship Conference, London
57) Donnelly, C., Fearne, A., Simmons, G. and Armstrong, G.A. (2010), Market orientation of SME's relationship with supermarket loyalty card data, The European Institute of Retailing and Services Studies (EIRASS) 17th International Conference on Recent Advances in Retailing and Consumer Services Science, Istanbul, Turkey. EIRASS 2010 Conference Highly Commended Award
58) Palmer, M. Simmons, G. Quinn, B. (2009), Go On (Tesco PLC) Innovate and dominate global markets: What’s stopping-resisting you? Double movement innovation, Invited presentation at the British Academy of Management Conference, University of Brighton.
59) Jones, P., Packham, G., Beyon-Davies, P. and Simmons, G. (2009), Attitudes to ICT adoption in Micro SMEs: an owner/manager perspective, 32nd Institute for Small Business and Entrepreneurship Conference, Novas Center, Liverpool, UK, 3-6th November
60) Cacciolatti, L., Donnelly, C., Fearne, A., Ihua, U., Yawson, D. Armstrong, G. and Simmons, G. (2009), Use of supermarket panel data amongst small and medium sized business in the food industry, Academy of Marketing Conference, Leeds Metropolitan University, Leeds.
61) Donnelly, C., Fearne, A., Armstrong, G., and Simmons, G. (2009), An exploration of the synergies created by communication of supermarket loyalty card data to SMEs in the agri-food industry in Northern Ireland, 18th Summer Academy of European Doctoral Programmes Association in Management and Business Administration (EDAMBA), Soreze, France.
62) Simmons, G. (2009), Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential, European Institute for Advanced Studies in Management Conference, Bocconi University, Milan, Italy.
63) Simmons, G., Armstrong, G.A., Fearne, A. and Robinson, R. (2008), Utilisation of customer insight by SME food businesses, 31st Institute of Small Business and Entrepreneurship Conference, Europa Hotel, Belfast
64) Simmons, G.J., Armstrong, G.A., Durkin, M.G. and McGowan, P. (2005), An exploration of the key strategic factors relevant to the adoption of internet marketing by SME food companies: A study of Northern Ireland SME food companies, Academy of Marketing Conference, Dublin Institute of Technology, Dublin.
