- September 2020 - Publication Co-Chair IEEE/ITU Global Conference on Artificial Intelligence for Good, Geneva.
- December 2019: Track Chair and Invited Speaker at IEEE Global Conference on Internet of Things, Dubai.
- June 2017 - March 2020: Director of Research at Queen's Management School, Queen's University Belfast
- November 2015 - On-going: Peer Review College Member of Economic and Social Research Council (ESRC - UK)
- March 2016 - November 2017: Council Member of Irish Academy of Management
- September 2017 - Co-Chair of 20th Irish Academy of Management Conference, Queen's University, Belfast
- February 2017 - February 2020: Visiting Professor at Federal University of Parana, Curitiba Brazil
- January 2012 – January 2016: External Examiner for Marketing courses on the University of Birmingham MBA, Birmingham Business School. Ranked top 10 MBA in the UK by the Economist 2011.
- January 2014- January 2016: External Examiner for MSc Value Chain Management at the University of Kent, Kent Business School
- February 2010-July 2012: External Examiner for PG Marketing Strategy with Digital Marketing at the Irish Management Institute in Dublin. Ranked 57 in the World for Executive Education by the Financial Times 2011.
- April 2013 - on-going: Visiting Professor at ESERP Barcelona School of Business and Social Sciences
- April 2013: Honorary Member of the European Council of Doctors and Doctors Honoris Causa- June 2008-January 2011: Board Member - Chartered Institute of Marketing UK (Ireland Region).
- Conference Session Chair: Management, Skills Development and Growth Issues Track, 32nd Institute of Small Business and Entrepreneurship Conference, Liverpool UK, November, 2009
-Awards for Best Paper in Conference at the British Academy of Management and Irish Academy of Management Conferences and European Institute of Retailing and Services Studies Conference
Academic Journal Reviewer (Selection of Journals):
- Research Policy
- Journal of Product Innovation Management
- European Journal of Marketing
- International Small Business Journal
- Industrial Marketing Management
- Journal of Business Research
- Journal of Marketing Management
- International Journal of Management Reviews
- Studies in Higher Education
- Journal of Product Innovation Management
- European Journal of Marketing
- International Small Business Journal
- Industrial Marketing Management
- Journal of Business Research
- Journal of Marketing Management
- International Journal of Management Reviews
- Studies in Higher Education